At TeenSafe, we pride ourselves on offering services that are designed by parents for parents. In order to provide the best services possible, we need to understand what it is that parents need to protect their children, so we went directly to the source. We recently surveyed over 400 parents to find out their thoughts on a number of issues related to distracted driving. Here are some of the most interesting results of this survey:
Parents Are Willing to Make An Effort to Stop Distracted Driving
Parents were asked whether they would consider using the TeenSafe Control app to protect their children from distractions while behind the wheel. An overwhelming majority—92% of respondents—said that they would be willing to use this app. Experts agree that parents have to get involved in order to prevent distracted driving. These results are encouraging because it shows that parents are willing to make an effort to stop distracted driving.
No Personal Connection to Distracted Driving Accidents
The survey also asked parents if they knew any teens that have been involved in a distracted driving accident. It is estimated that over 390,000 people are injured in distracted driving accidents every year, so they are incredibly common. Despite this, the majority of parents surveyed said they did not know any teens that have been involved in this type of accident.
It’s human nature to be more passionate about causes that you feel connected to in some way. The fact that the majority of parents surveyed do not have a personal connection to the distracted driving cause could explain why some parents are not as invested in this issue as others.
Parents Know Texting and Driving is Dangerous
Parents were asked to identify the leading factors that contribute to distracted driving incidents involving teens. Unlike other questions on this survey, parents were allowed to choose multiple answers for this one. Ninety-one percent of parents identified texting while driving as one of the leading factors of distracted driving, while only 75% chose using an app or social media while driving as a factor. About half of the parents surveyed also felt that talking on the phone while driving and all other phone-related activity could contribute to distracted driving incidents.
Since 91% of parents chose texting while driving as one of the leading factors that contribute to distracted driving, it’s safe to assume that parents understand the dangers of this behavior. However, these results reveal that not all parents understand that other phone-related activity, such as using an app or talking on the phone, can be just as dangerous as texting. Even more surprising is that only 44% of parents believe that emotional distractions could contribute to distracted driving. Becoming wrapped up in one’s thoughts is considered a cognitive distraction, and it can be just as deadly as using your phone to text or make a phone call. Parents may need to be targeted with an awareness campaign in order to gain a better understanding of distracted driving.
Rules Regarding Distracted Driving
Parents were asked to write down what rules they have established to ensure their child does not drive while distracted. They were also asked to list out ways they discipline their children for violating one of these rules. The results to this question varied, but most parents stated that their kids are not allowed to use a phone while behind the wheel and will have their phone taken away if they do so. However, some parents admitted that they don’t have a way to tell if their kids are using their phones while driving. In fact, one parent even said that all she can do is look at the phone to determine if any phone calls or texts were sent while the child was driving. This illustrates a problem that many parents face. Even if they inform their child that distracted driving is off limits, it’s hard to enforce these rules without an app like TeenSafe Control.
Parents Want Insurance Companies to Offer Incentives
Parents were asked three questions related to car insurance, including how much they currently pay per month. Nearly three-quarters of respondents said they pay between $200-$350 per month for their family’s car insurance policy, and they’re looking for a way to lower their premiums. Forty percent of parents agreed that they would be willing to use TeenSafe Control on their child’s device if it meant reducing their insurance premium by 10%, and another 48% said they would use this app for a 20% reduction in their premium.
Over three-quarters of the parents in this survey said their insurance company does not have any incentives in place to prevent distracted driving. This represents an opportunity for insurance companies to step up and do their part to reduce distracted driving incidents. If insurance companies were to offer their policyholders an incentive for downloading an app like TeenSafe Control, they could make their customers happier and keep distracted drivers off of the road.
Parents Want the Best For Their Kids—Even When They’re Adults
Children may be considered adults when they turn 18, but that does not mean that parents stop worrying about their children after their 18th birthday. In fact, 79% of parents surveyed said that they would consider using the TeenSafe Control app on their child’s phone even after the child was 18 years old. These results show that parents understand that distracted driving is a problem that affects teens of all ages—not just teens that are under the age of 18.
The results of this survey have helped us understand how parents feel about distracted driving and what they are willing to do to prevent it. We would like to thank all of the parents who took time out of their busy day to respond to our questions!